MBA in Digital Transformation with AI

Lead digital transformation with AI and innovation to drive business growth and competitiveness in the digital era.

Double degree

Language

English

Duration

1 academic year

Starts in

November 2026

Credits

60 ECTS

Methodology

Live Online

Learn more about our MBA in Digital Transformation with AI

Ranked as the best university in Spain by:

With the MBA in Digital Transformation with AI, you will drive business leadership in the digital economy.

This live online Global MBA in Digital Transformation with AI prepares you to lead organisational change, harness the potential of Artificial Intelligence, and implement innovation strategies that transform businesses from the inside out.

You will learn how to design and execute data-driven, AI-enhanced business models, developing the leadership, analytical and strategic skills to stay ahead in the digital economy. The programme covers cybersecurity, fintech, digital marketing, Industry 4.0 and change management, enabling you to drive efficiency, growth and sustainable innovation.

Throughout the MBA, you will explore key topics such as AI integration, emerging technologies, human capital management, and business resilience. You will also complete a Final Master’s Project, applying your knowledge to a real company or startup to deliver measurable impact and accelerate digital transformation.

Ranked as the best university in Spain by:

MBA in Digital Transformation with AI Content

60 ECTS

Start your transformation as a Digital Leader

BLOCK 0

Before starting the MBA in Digital Transformation with AI, you will access preparatory resources to familiarise yourself with the Virtual Campus, review the programme guide and calendar, and join the Inaugural Conference.

You will also take part in the “Boost Your Potential” workshop to develop self-awareness and growth strategies, ensuring you begin your journey as a confident, future-ready professional.

Getting the digital foundations right

BLOCK 1

Module 1. Disrupting the Status Quo: Towards Digital Transformation

Module 2. Promoting Growth: Innovative strategies and methods

Key Takeaways

As a business manager, you are pivotal in guiding your company through digital transformation, offering a chance to innovate and disrupt traditional models. AI enhances operations and decision-making, going beyond mere efficiency. You will embrace agile methodologies and digital marketing to unlock new growth opportunities through machine learning and data analytics. This approach is not just about keeping up but being a pace-setter in the competitive digital marketplace.

Deploying a holistic digital transformation strategy

BLOCK 2

Module 3. Navigating Change and Complexity: Cybersecurity and IT Governance for the Digital Age

Module 4. Streamlining Operations: Maximizing Efficiency and Effectiveness

Module 5. Customer Engagement: Digital Marketing and Sales

Module 6. Financial Management for Sustainable Growth:Fintech and FICO

Key Takeaways

As you navigate cybersecurity and IT governance, you'll safeguard your organisation while embracing AI to streamline operations and enhance business efficiency. AI also transforms customer interactions with personalised marketing and sales strategies. You'll delve into AI-driven financial strategies using fintech and advanced analytics to optimise financial performance. This journey prepares you to thrive through continuous innovation, equipping you with crucial tech insights and tools.

Dive in the future

BLOCK 3

Module 7. Human Potential: Managing Resources and Building Strong Teams

Module 8. Emerging Trends and Future Impacts: Anticipating and Responding to Change

Key Takeaways

Lead confidently and creatively, driving your team toward sustainable succes. Develop strategic foresight to shape the future by maximising human capital and managing resources to build adaptable, high-performing teams. Use Artificial Intelligence (AI) to enhance team dynamics and decision-making. Immerse yourself in emerging trends such as AI, blockchain, and green technologies to stay ahead of market shifts. Also, gain a deep understanding of proactive responses to future challenges.

Putting theory into practice

BLOCK 4

Module 9. Bringing It All Together: Final Master’s Project and Presentation

Wrap up your project, ensuring it meets all requirements and is ready for real-world implementation.

Key Takeaways

This Final Master’s Project bridges theory and practice, allowing you to apply your knowledge from digital transformation to AI-enhanced operations in a real-world scenario. Craft a project that meets academic standards and is ready for business implementation. Use AI to analyse data, optimise solutions, and predict outcomes, ensuring both theoretical mastery and practical viability. This capstone experience challenges you to innovate, integrate, and execute precisely, preparing you to lead successful initiatives and transformative changes in your organisation.

Final Master's Project

FMP

The Final Master’s Project simulates a real digital transformation initiative, applying a practical and hands-on approach to business innovation. You will design a project focused on AI-driven digitalisation, developing a transformation strategy for an existing company, department, or a new startup.

This capstone experience allows you to integrate data analytics, AI tools, and digital business models while considering financial planning, scalability, and sustainability. Guided by faculty mentors, you will present your project to industry experts, demonstrating your ability to lead strategic, AI-powered business transformation in the real world.

Harness Artificial Intelligence in a rapidly evolving business landscape

Comprehensive AI Integration

We teach you how to apply Artificial Intelligence (AI) comprehensively across all aspects of your business. This programme is designed to transform your understanding of AI from a theoretical concept into a powerful business tool that you can leverage to enhance every facet of your organisation.

From operations and marketing to customer service and strategic planning, you'll learn how to integrate AI technologies to drive efficiency, innovation, and value creation. We cover how to use AI for data-driven decision-making, enabling you to predict market trends, personalise customer experiences, and streamline processes. Additionally, our curriculum delves into the ethical and managerial implications of deploying AI, ensuring you can lead not only with expertise but also with integrity.

By the end of the MBA, you will be proficient in selecting and implementing the right AI tools for various business scenarios, ready to transform both your day-to-day operations and long-term strategic goals.

Our Digital Transformation Experts

Master's Director

Carlos Solana

Digital Business & Innovation Lead at Grupo Mediapro

Robin Weninger

Managing Director at Global Institute of Leadership and Technology (GILT)

Lilia Stoyanov

CEO at Transformify (TFY)

Christian Rangen

Board member at Viggo & Switch

Voyislav Stojanovic-Osinsky

Business Development Manager Health and Life at AXA Seguros

Herman Swanepoel

CIO at PG Bison

Digital Transformation Testimonials

Alumni Matthew Evans

Director Success Architecture at Salesforce

"This MBA has been vital to consolidate my career. It's helped me understand how new business models get applied."

Brian Zarb

IT Desktop Lead at Crane Currency

"I chose this MBA because I don't want to fall back on industry trends like Artificial Intelligence"

Alumni Tim Mitchell

Digital Transformation & CX Leader at Cadena Growth Partners (South Africa)

"This is a traditional MBA with a digital edge. I saw a new variety of use cases that can actually create tangible value on a digital transformation roadmap"

Alumni Kahtan Al Saloom - Saudi Arabia

CEO at Kanzi

"I applied everything that I learned in Zigurat into my own personal business project, and after the MBA I can sit at the table with digital experts and talk on the same level"

Alumni Robert Kleinschmidt - USA

Chief Information Officer at AirBorn Inc.

"While this programme covers technical subjects, it does so in a business context, and it offers a comprehensive breadth of subjects that are relevant for today's economy”."

Alumni Balázs Játékos

Technical Product Manager @ Verizon

"This MBA gave me the tools to transform stakeholder management in my company."

Accreditations

Learning Tools

In Collaboration with

The ZIGURAT methodology

Digital, transformative education, based on real people and real projects.

Active & Social Learning

Training based on participation and collaboration

Studying at ZIGURAT means expanding your professional network and having the unique opportunity to participate in selective working groups, decided on through the expertise of our professors: leaders in technological innovation and construction.

Lifelong Support

A holistic view of the professional profile

From the initial orientation to post-Master's advice, we guide you to have a critical and 360º vision of your future as an expert in the sector.

Online Experience

Interactive and flexible digital experiences

Through live sessions with industry leaders and high-quality materials on global case studies, our learning approach adapts well to the hybrid pace of today's professionals.

FAQ

What is digital transformation and why is it essential in business today?

Digital transformation is the process of integrating digital technologies and Artificial Intelligence (AI) across all areas of a business to improve efficiency, enhance customer experience, and drive innovation. It involves rethinking traditional models to create new business processes, products, and services, enabling organisations to generate new revenue streams and reduce costs.

More than a technological shift, digital transformation represents an ongoing strategic and cultural change, requiring an adaptive mindset to remain competitive in an ever-evolving, data-driven global economy. By embracing digital transformation, companies can innovate continuously, respond to market changes faster, and thrive in the digital era.

Do I need a technical background to access this Digital Transformation MBA?

No, you don't need a technical background to enroll. Whether you are a tech expert, an enthusiast, or just a beginner or early adopter of technology, this Master's will give you relevant strategies depending on your particular case and the business you are developing or want to develop. In other words, we'll give you the innovative tools you need depending on where you are and where you want to be.

Will I learn Artificial Intelligence (AI) applications in this MBA?

Yes. The MBA in Digital Transformation with AI covers practical AI applications for business. You will learn to implement machine learning, predictive analytics, automation, and data-driven decision-making across marketing, finance, operations and HR, transforming theoretical knowledge into actionable business impact.

What career opportunities will I have after completing the MBA in Digital Transformation with AI?

Graduates of this MBA can pursue leadership roles such as:

Chief Digital Officer (CDO)
Chief Innovation Officer (CINO)
Chief Technology Officer (CTO)
Digital Transformation Consultant
Digital Project Manager
AI Strategy Lead
Change Management Specialist

You will be equipped to lead business transformation, innovation and AI integration across sectors including technology, finance, consulting, manufacturing and public administration.

What key skills will I gain from the MBA in Digital Transformation with AI?

You will develop advanced competencies in:

AI integration and data analytics for strategic decision-making.
Digital business transformation and agile management.
Cybersecurity and IT governance.
Fintech and digital finance innovation.
Human capital and change management.
Emerging technologies such as blockchain, IoT and quantum computing.

These skills will prepare you to design, lead and implement holistic digital strategies for sustainable business growth.

Is the MBA in Digital Transformation with AI online and does it award a university degree?

Yes. This is a 100% live online MBA that awards a double degree: one from ZIGURAT Institute of Technology and another from the Universitat de Barcelona – IL3, recognised internationally for academic excellence and innovation.

Does the MBA include real business projects and practical training?

Absolutely. The programme’s methodology is hands-on and project-based. You will work on real-world business cases and develop a Final Master’s Project where you design and implement a digital transformation strategy for a real company, combining AI, data analytics and innovation to deliver measurable outcomes.

Which professional profiles are best suited for this MBA?

This MBA is ideal for managers, entrepreneurs, consultants, and business leaders who want to lead digital transformation initiatives. It is particularly suited for professionals in technology, finance, operations, marketing, and strategic management seeking to upskill in AI and innovation leadership.

Which certifications and partnerships are included in the MBA?

Students gain access to IBM SkillsBuild and AWS Educate, global platforms providing practical training in cloud computing, artificial intelligence, and data science. These partnerships ensure you gain hands-on experience with the most in-demand technologies shaping the future of business.

What does it mean to be a Digital Transformation Leader?

A Digital Transformation Leader drives organisational change by integrating AI, technology and innovation to enhance efficiency and create new value. This MBA equips you to lead complex digital initiatives, manage cross-functional teams, and ensure long-term sustainability in an increasingly digital economy.

Will this MBA help me apply AI strategically in my business?

Yes. You will learn to use AI strategically across departments, from marketing and operations to finance and HR, by analysing data, predicting outcomes and automating processes. This enables you to make informed decisions, anticipate market shifts, and future-proof your organisation.

What makes this MBA different from other Digital Transformation programmes?

ZIGURAT’s MBA in Digital Transformation with AI stands out for its AI-driven focus, practical methodology, and industry partnerships with IBM and AWS. Unlike other programmes that address digitalisation in a general or theoretical way, this MBA offers a hands-on approach, allowing you to apply digital transformation strategies directly to real companies and business processes. Guided by global experts, you will develop a comprehensive transformation project for an organisation of your choice, whether it is your current company or a future venture, through the Final Master’s Project, gaining the tools to lead innovation with purpose and measurable impact.

Your Digital Transformation Journey Starts Here

Application for admission

Send us your application, your CV and a short presentation.

Personal interview

Our admissions team will arrange an interview with you.

Submission of documentation

Send us the necessary documentation to assess your application.

Admissions Committee

Our committee will evaluate your application.

Admission decision

If you meet the requirements, you will get your place.

Enrolment

Follow the enrolment steps indicated by the advisor.

Master's Degree in Lifelong Learning accredited by the Institut de Formació Contínua (IL3) of the Universitat de Barcelona.

Start Admission Process