Sidrah is a passionate AI Ethicist on a mission to shape technology for the greater good. Sidrah’s career spans across user research, product management and AI, always focussing on the intersection of ethics and technology.
Sidrah has worked for clients across the public and private sector where she is dedicated to championing ethical design, governance and implementation.
Sidrah is a thought-leader in the AI Ethics space, attending conferences and events to talk about bias in AI. Sidrah also works with the BBC as a freelance content creator to shed light on both the benefits and dangers of AI.