Blog / Leadership & Transformation

Zigurat Business School @ DES 2018

Zigurat Business School  will be taking part of the third edition of the Digital Enterprise Show as DES Academy Partner. The show will take place on May 22-24 at IFEMA, Madrid. The Digital Enterprise Show is aimed at CEOs, CIOs, CMOs and HR departments, and together with the most innovative cutting-edge technology companies, they are invited to meet the most innovative products and solutions as well as the skills required to help European SMEs and large corporations join the digital transformation. The Faculty Director of the Digital Business Global MBA Jordi Damiá and Cristina Álvarez, the former CIO of Telefonica will be speaking at the Inspiration area of DES on the 22nd of May at 15:40 – 16:20. The topic of the talk will be ¨The transformation journey from CIO to CxO”

How CIOs evolve from a back-office to front-office role, making the journey from a facilitator to a decision-maker, developing the right set of digital capabilities to become digital leaders and full decision-makers to influence and contribute positively to their business’ products and services and growth.

Emerging technologies (mobile, cloud, social, etc.) are innovation accelerators on today’s global tech playground, CIOs must embrace new skills, a new vision and more flexibility to face current challenges on enterprise new cultural organization, to evolve their infrastructure, to transform and to find new business opportunities at the right speed.

Jordi Damiá


International Business Strategy Specialist CEO at SETESCA – IT Consulting and Headhunting firm Professor of MBA at several business schools (EAE, EADA, UB, UPC, UOC, UPF, Geneve Business School)

Senior Telecommunications Engineer from the Universitat Politècnica de Catalunya. Expert manager in business transformation, Consultant in implementation of business improvements and improvement of information systems and professor in several universities.

Cristina Álvarez

Former CIO at Telefónica

Telco Engineering and PDD by IESE. Ex-CIO Telefónica Spain and Vodafone. Engineering of the year 2016. NED in AEDAS Homes, Academy Director of Executive Master in Digital Transformation and Innovation leadership in IE, Global Advisor in CAST sw and Author of the blog "Confesiones de un CIO digital".


Zigurat Global Institute of Technology