Blog / Leadership & Transformation

How Digital Technologies Create New Careers for Automotive Professionals?

Connectivity is the name of the game in a number of industries. This is part of the reason that the automotive industry, which has long sought technological leaps ahead of its peers, has embraced the Internet of Things (IoT), Big Data, and AI with enthusiasm. With these evolutions, new opportunities are arising throughout the automotive industry. Careers are opening up where they previously didn’t exist.Cars that automatically connect to your smartphone are par for the course these days. When you get into a car, you expect it not only to be able to stream your favourite music, but to pick up your phone calls, alert you to traffic delays, and contact emergency services if you get into an accident. That kind of connectivity requires interaction personalisation like no other industry has seen. As a result, interaction designers have a place in the future of the automotive industry. The more prevalent the IoT becomes in cars, the more these figures will have to personalise the connection between device and car to make every ride as accessible as possible.Because cars are now more connected to the IoT than ever, web designers have the opportunity to brace automobiles for ransomware attacks. More and more, your car is beginning to look like a computer. The best way to prepare your car for the challenges of the future, then, is to treat it like a computer. Web designers frequently integrate external applications into a website without diving into CSS+, JavaScript, or a litany of other coding languages. They can do the same with the cars of the future, limiting the amount of hardcoding that needs to occur to transcend the traditional driving experience.Big data also plays a role in the individualization of your driving experience. As you drive, your car collects data on your habits. It knows what music you listen to, how you connect your phone to the cars mobile systems, where you stop on the road, and so on. Automobile manufacturers, then, may benefit from hiring on behavioral analysts. Behavioral analysts – and data diggers of all stripes – can make sense of the data collected by the cars of the future. As a result, manufacturers will be able to continue to evolve the ways cars are made to better suit the lives and habits of their consumers.The IoT and AI also have tie ins to the rising sustainability movement that’s sweeping car manufacturers across the world. Ford has integrated nine different sustainable materials into the making of their cars; Toyota took the challenge to “Zero and Beyond” their emissions; Honda invested $400 million into a manufacturing plant that reduces its overall greenhouse gas production by half. With wants for green tyres, though, and cars that charge on the roads they drive on, there’s a place for sustainable integration experts into the automotive industry of the future. The IoT has already been posed as part of an electric roadway plan designed to charge cars as they drive and charge drivers accordingly.The more big rigs take on the IoT and AI, the easier it’ll become for car manufacturers and automobile-based businesses to manage their fleets. Big data brings together roadways information and driver behavior while AI and the IoT allow a single person or collective team to assess the progress of fleet drivers all across the world. As a result, fleet managers will find more and more positions opening to them in the next few years. Thanks to big data and the IoT, these managers will be able to prevent the following issues, along with more:
  • Improper driving braking techniques
  • Speeding
  • Inconvenient delivery routes
  • Traffic choking
From hard coding to sustainable advocacy, the auto industry is pushing boundaries and making significant changes in the way consumers and businesses alike consider modern technology. Beyond even these career options, the auto industry’s partnership with the IoT, big data, AI and blockchain promises to create new positions with titles that don’t exist yet. There is great potential, then, for these positions and more to open up in the near future.

So if you’re interested in getting deeper into Digital Technologies and new careers in Digital Transformation, take a step further!

Giles Kirkland Automotive Industry Expert at Oponeo


Zigurat Global Institute of Technology