Roland Rust

Roland Rust is an Austrian entrepreneur and digital visionary. He considers himself as a creator, inventor and enabler of all things digital. He joined a risk management development team in the banking industry in 2007 where a small group of developers invested their spare time to invent a unique technology for automating enterprise architecture development and maintenance. The core engine of this invention gave birth to a software company he co-founded in 2012. This venture aimed at providing a SAAS platform for model driven enterprise application development.

Roland implemented a number of solutions for digital transformation initiatives such as a web and mobile platform to support a new data driven business model for a company active in the fields of compression and drive technology. The experience of digital product innovation projects in collaboration with UX designer Stefanie Fleisch starting from 2014, gradually shifted his attention away from technology realising that tech hardly ever was a crucial success factor in digital transformation.

In 2017 Roland left his company focusing on digital product innovation between ideation and prototyping together with Stefanie’s design firm 9dots digital. He has become an advocate of a human-centric approach to Digital Transformation and radically questions the status quo of our digital environments.

“Organisations will never have the ‘mindset’ to drive Digital Transformation. Only people will.”