Re-imagine your business to Iterate, Innovate or Disrupt

Masterclass: Re-imagine your business to Iterate, Innovate or Disrupt

Olivier Van Duüren, professor of the Global MBA in Digital Business, presented a masterclass: Stay young, hit refresh and re-imagine your business strategy and culture to Iterate, Innovate or Disrupt.

Science and technology are converging combined with societal and cultural factors. The changes that are upon us will alter the face of every industry, business and government, and even more importantly the way our society lives. How can you balance operational excellence, profit and customer of today? And the innovation excellence profit and customer of tomorrow? What are the innovation routes? What is the secret transformation formulae?

Understanding the main macro-Trends (Consumer, Digital, Demographics, SocioEconomic, IR4.0) and its Impact on our Society, Industry and the Future of Work is the starting point. Gain insights on how to build a sparkling Future Proof strategy, organization, leadership, teams and people to understand the core principles and strategies to perform while transforming. See what you can learn from others.

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Olivier Van Duüren

Founder of The Dualarity and Former Microsoft Executive

In September 2016 Olivier launched The Dualarity (, a business and a book, on how to take the pain out of your personal and business transformation, leaving you with a regained sense of spark. After 22 years working in the senior international executive ranks at one of the world’s most successful technology companies called Microsoft, he has a unique perspective on the intersection of innovation, transformation and human behavior. Olivier is an active innovative investor in 9.5 Magnitude Ventures, a ground-breaking pre-seed fund, connecting Innovating Corporations through the launch of Tailor-made start-ups and this to address the customer of tomorrow. An international public speaker, trend sensemaker, executive whisperer, sparkle builder and author, Olivier is a thought leader on personal and business transformation, innovation and on the impact of the changes around us on our society and industry.