Performing while Transforming

Masterclass: Performing while Transforming

Do you want to take the pain out of your personal and business transformation, leaving you with a regained sense of spark? The changes that are upon us will alter the face of every industry, business and government, and even more importantly the way our society lives. Transforming while performing is a true balancing act, challenging companies of all sizes in this digital revolution powered by new technologies crossing the physical, digital and biological world. Understand by seeing the driving trends and its implications. Gain the insight, principles, tools, flexibility and energy necessary to perform while transforming at a high level as a person and as a business. And succeed in ‘Digital’ Transformation, by putting the Customer at the Heart, value People as the Soul and drive Digital as the Oxygen of your company aligned with a strong inspirational purpose. Olivier Van Duüren, professor of the Global MBA in Digital Business, presents the Masterclass: Performing while Transforming and explains the 3 main things to do:

  1. SEE and SENSE what is happening around them and its implications
  2. RESPOND and ENERGISE themselves to cope with it by transforming themselves before transforming others
  3. Find BALANCE between performing while transforming
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Olivier Van Duuren Professor Digital Business Global MBA at Zigurat Innovation School

Olivier Van Duüren

Founder of The Dualarity and Former Microsoft Executive

In September 2016 Olivier launched The Dualarity (, a business and a book, on how to take the pain out of your personal and business transformation, leaving you with a regained sense of spark. After 22 years working in the senior international executive ranks at one of the world’s most successful technology companies called Microsoft, he has a unique perspective on the intersection of innovation, transformation and human behavior. Olivier is an active innovative investor in 9.5 Magnitude Ventures, a ground-breaking pre-seed fund, connecting Innovating Corporations through the launch of Tailor-made start-ups and this to address the customer of tomorrow. An international public speaker, trend sensemaker, executive whisperer, sparkle builder and author, Olivier is a thought leader on personal and business transformation, innovation and on the impact of the changes around us on our society and industry.