Global MBA in
Digital Business

Master’s Degree by the IL3-Universitat de Barcelona:

Program Date:
25th September 2019


12 Months


Method of delivery:
100% Online

In collaboration with:

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Disrupt the Industry

The Digital Business Global MBA has been designed for professionals who want to foster their technological and decision-making skills and add a differential value to increase their competitiveness in the global market.

The fundamental goal of the Digital Business Global MBA is to guide you on how to redefine the way your organization performance through digitalization. We will focus on how digital transformation will have a positive impact across all levels and departments of an organization, including Marketing, Sales, Purchasing, Logistics, Human Resources and other departments. By completing the program, participants will have a better understanding of innovative methodology and how digital tools can improve the strategies and processes of a business. The final project is focused on a full Digital Transformation of an existing company

Who is it for?


Typical participants of this program are professionals of various backgrounds, looking to develop new skills in Digital Transformation.


Businesses that are keen to explore and adopt innovative methodologies.


Consultants, looking to further develop the value of their guidance by understanding different methodologies and applying innovative approaches to a project.

Academic Content

Understanding Digital Foundations

How to gain competitiveness through digital solutions

M1. Today’s Competitiveness Models

Jordi Damià
  • Basic strategies options of gaining a competitive advantage: Cost leadership, differentiation and focus (Porter).
  • New business models based on digital solutions: Traditional, Digital, Collaborative and Usage Business Models.
  • New levels of competitiveness applying advanced digital strategies: Bowman Strategy Clock, Unique Selling Propositions (USP Analytics) and Core Competence Analysis.
  • Processes and investments needed to be more competitive in a digital and business ecosystem.

M2. Purely Digital Business Model

Xavier Capellades
  • Native and evolutive digital business models: How to capture and drive a new digital marketplace.
  • Market and sector know-how advantages to offer new digital based products and services.
  • Disruptive innovation with the power to displace traditional business.

Customer Centricity & Loyalty

How to adapt your company to current customers and attract new ones

M3. Omnichannel marketing and sales models

Voyislav Stojanovic
  • Advertising methods for commercial promotion through improved marketing tools to promote sales.
  • Key digital methods to increase revenue, target your competitor’s clients and manage customer relationship effectively.
  • Customer expectations: How to meet them and know what works best.
  • New communications tools to understand customers and the way they interact with the marketplace today.

M4. Digital maturity level: Re-defining your VISION

Jordi Damià
  • Analysis of a company’s level of maturation and all the business model processes. Is your company digital enough?
  • Identification of the value chain processes and organization powers, in order to have a secure knowledge of the current capabilities.
  • digital maturity model, as an instrument for driving strategic change, needed to overcome the natural resistance to change and focus on the true objectives.

M5. Basic people skills and competencies

David Claramunt
  • New roles, advanced management skills, fast decision making profiles.
  • Techniques to preserve know-how whilst maintaining elastic and adaptive labor approach.
  • Flexibility and temporality of the labor market will require best people adaptable skills, what will bring high value into the organization.
  • Social media and Internet impact on employees and headhunters and recruiters.

M6. Management and innovation models

Robin Weninger
  • New paradigms that have to lead to new business models and new forms of managing organizations. Business opportunities through new management methods.
  • Business process improvements for competitiveness and main tools to create sustainable competitive advantage.
  • Innovation management in production, distribution and management of both people and knowledge, as a key to generate new ideas and techniques for new products.

Doing operations the right way

Digital Strategies: Transformation of the value chain

M7. Purchasing

Erik van Haaren
  • How can digital procurement enables the purchasing process to reach the level of effectiveness required in the digitalization maturity scale and automation.
  • Collaborative environments: How to increase and share better information both internally and externally.

M8. Logistics

Erik van Haaren
  • Adaptation of the logistic sector in the new Digital Age: IoT, digital signatures, barcode, RFID, electronic chips, radio frequency, GPS, digital scanning and others.
  • Effects of the new client’s habits in the logistic processes.
  • Movement and delivery of goods just in time to fulfill the needs of industry and consumers alike.

M9. Production

Roberto Barriga
  • Reduction of Resource Processes
  • Smart Energy, RealTime yield optimization
  • Reduction of Asset Utilization – Routine Machine. Flexibility, Predictive and Augmented Reality for MRO
  • Increase Labor Productivity – Human-Robot collaboration, Remote monitoring, Digital performance management, Automation of knowledge work
  • Decrease of inventories
  • 3D Printing real-time supply chain, Batch size
  • Reduce cost for quality – Statistical and advanced process control, digital quality management
  • Increased supply/Demand matching
  • Data driven demand prediction and design to value
  • Reduce time to market – Customer Co-creation, concurrent engineering, rapid simulation
  • Reduction service/Aftersales – Predictive/Remote maintenance, Self service

M10. Distribution

Voyislav Stojanovic
  • The integrated vision of the distribution value chain.
  • Application of new technologies, practices and more advanced business models for pursuing efficiency and win-win.

M11. Marketing

Ashish Saxena
  • New methods and channels to market products and services: How to “digitally follow” potential customers.
  • Digital Marketing strategies: Internet, wireless, text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and others.


Lilia Stoyanov
  • Application of new technologies in all fields and sectors of financial services.
  • Examination of the efficiency and functionality issues associated with the financial sector.
  • Solutions that modify in part or in full any existing applied technology to financial services.
  • FinTech fields: Payments and transfers, Mobile banking, Trading, Commodity markets, FX, Crowdfunding, Retail banking, Risk and Compliance, Security and privacy, cryptocoins and alternative currencies, Digital portfolios, Financial advisory services, Insurance underwriting, Risk management.

M13. Information Technology (IT)

Martin Piqueras
  • Response of Information Technologies (IT) for the digitalization.
  • Big Data, Cloud, Mobility, Blockchain, Vertical Integration, IoT, Social Networks are some of the planned and unplanned disruptions in businesses.
  • CIO figure: The catalyst for the process of change.
  • New IT environment vs new business needs.
  • Maintaining the competitiveness and productivity of the value chain.

M14. Human Resources

Olivier Van Duuren
  • Insights in the leading Trends (Digital, Consumer, Demographics, SocioEconomic, IR4.0) and their Impact on our Society, Industry and the Future of Work
  • Building Future Proof Organizations, Leadership, People and Teams – perform while transforming
  • Succeeding in Transformation: the customer at the heart, digital as the oxygen and people as the soul
  • Three phases of Human Resources affected by new digital technologies: Hire, Manage/develop, Retire
  • From Human Resources to Human Realization

Innovation Accelerators

How to add digital value to your company

M15. Cybersecurity and Digital Business Security

Gonzalo Cuatrecasas
  • Identification of risks associated to the digital transformation. Cybersecurity is the heart of digital innovation.
  • Business safety: Cloud, mobility and IoT.
  • Replacing human intervention in business decision making, automation (Robotics and AI).
  • Business solutions based on algorithms (Predictive).
  • Confidence of business solutions: BlockChain.

M16. Digital Business enablers (IoT, BlockChain, Big Data, Predictive, AI)

Oscar Sala
  • The promise of innovation: Reduce costs, avoid risks, create new business models.
  • Industrial revolution focused on automation, introducing systems, supervisory control, data acquisition systems (SCADA), enterprise resource planning (ERP), manufacturing execution systems (MES).

M17. Artificial Intelligence

Angela Shen-Hsieh
  • Automate decisions based on more sophisticated algorithms and solutions in all sectors: Health, Finance, Industry, Insurance, Judicial and others.
  • 30% efficiency growth through automatization and allowing the personnel to do a more added value tasks.
  • Artificial Intelligence is the technology that will impact deeper in our lives.

M18. Predictive models and advanced data analysis

David Quero
  • Pattern recognition and statistical modeling as algorithmic techniques in data mining, that analyze actual and historical data.
  • Predictive models of historical and transactional data in identification of risks and opportunities.
  • Predictive models to identify relationships between different factors that allow the assessment of risks or associated probabilities based on a set of conditions.
  • Benefits of predictive analysis focused on three areas: Customer Satisfaction, Operations, Business Intelligence (predictive intelligence vs prescriptive intelligence)

M19. Collaborative models

Gonzalo Cuatrecases
  • How to avoid risks related to any kind of processes.
  • Simplifying processes through collaborative models.
  • Constant growing number of users as the arbitrator strengthens the collaborative models that begin to perpetuate this sector.
  • New consumers models: Broaden horizons and reinvent.

M20. Impact of electrification and sustainable consumption

Christian Rangen
  • Impact of the new grid-edge technologies and electricity sector in the digital transformation endeavors
  • Grid-edge technologies: Electrification, Decentralization and Digitalization.
  • Decentralization driven by technological innovation: Cost decrease in solar, energy efficient products and energy storage technologies.
  • New opportunities to take advantage of the new sources of energy.

M21. Industry 4.0

Valerio Andresandroni
  • Industry 4.0 in your organization.
  • Cyber Physical Systems (CPS).
  • Capacity of cooperation between humans and physical systems in real time.
  • Software algorithms that decentralized decisions based on sensorization (IoT), predictive analysis (Big Data), Artificial Intelligence.


The nº1 online platform worldwide, the one that makes learning easier.

  • Modern tools and resources that empower and simplify the learning experience.
  • Open, easy-to-use, cloud-native learning management system and Amazon web service hosted.
  • Secure like no other LMS and low-risk because native cloud means no versions, no upgrades, no downloads and no migrations.

Alumni Success Stories

Find out our Alumi’s feedback and contact them to learn more about their experience.

Faculty Board

  • Jordi Damiá
    Academic Director
    International Business Strategy Specialist
  • Olivier Van Duüren
    Founder of The Dualarity Former Microsoft Executive
  • Robin Weninger
    Co-Founder & Managing Director of shapingwork
  • Erik Van Haaren
    CEO and Senior Advisor at Quality Transformation
  • Lilia Stoyanov
    CEO at Transformify
  • Angela Shen-Hsieh
    Director, Product Innovation, Predicting Human Behavior at Telefonica
  • David Quero
    EMEA Program Excellence Leader & Delivery Manager at IBM Watson
  • Xavier Capellades
    Director, Global Head of Ideation and Digital Innovation at ROCHE
  • Christian Rangen
    CEO & Co-Founder of Engage // Innovate Strategy Transformation Advisor & Angel Investor
  • David Claramunt
    Head of People & Communications at Banc Sabadell
  • Valerio Alessandroni
    Guest Professor at Tallinn Technical University Senior Consultant at EFCC
  • Oscar Sala
    Ventures Director at Mobile World Capital Barcelona. Member of the Board of Directors at Mobeyforum
  • Voyislav Stojanović-Osinsky
    Responsible for Sales Development for Health and Investment Products at AXA Spain
  • Martin Piqueras
    Business Director & Technology Leader at Aqualogy Business Software, Suez Group
  • Roberto Barriga
    Business Partner & Services Delivery MGR at Almirall

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