Google, the world´s most powerful search engine, will ban ads related to cryptocurrencies and ICO
It has been announced that Google will ban Cryptocurrencies & ICO related ads from its platforms, starting in June.
This will affect all campaigns related to initial coin offering (ICO), bitcoin exchange, digital wallets and trading advice on the matter. It has been thought that such decision is due to the lack of consumer protection. Ads displayed both in googles search results, and YouTube will be affected. Including ads placed on third-party sites via ads networks.
Facebook, another giant player within advertisement has also made a similar move, back in January. This new policy was implemented as many companies within the industry were not acting in good faith.
The value of Bitcoin, Ethereum, and other cryptocurrencies have dropped since the news become public.
Google also said ads for aggregators and affiliates for the following will no longer be allowed to serve: Contracts for difference, rolling spot forex, financial spread betting, binary options and synonymous products, cryptocurrencies and related content.
Tougher rules will also be applied for ads related to other products within finance, including contract-for-difference.
Google will be taking precautions to prevent businesses looking for loopholes, such as providing false information to have an ad approved.
This move will be part of Google´s new policy on unregulated financial products. Read more.
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