Digital Transformation Master - ZIGURAT
Tech Management

Global MBA in Digital Transformation

SCHOOL OF TECH MANAGEMENT
Language
English
Duration
1 academic year
Starts in
November 2024
Credits
60 ECTS
Methodology
Live Online
Double degree
Institut de Formació Contínua-IL3
ZIGURAT Institute of Technology
Leverage technology to reshape your business and your mindset

Digital Transformation Master: Harness AI to Stay Competitive and Thrive

Our Digital Transformation Master will help you reshape your business and your mindset through innovation. In this programme you will devise and implement cross-cutting innovative strategies in your business so that you can stay competitive and thrive in the digital economy.

Innovation is not an option. If you can’t live up to today’s rapidly changing business landscape, you will stagnate, lose your competitive edge and fall behind in your market. The result? You’ll become sluggish and see change as an uphill battle, being unable to adapt, shying away from risks and losing confidence along the way.

So choose to be the leader of the (business) pack! Invest in yourself with this digital transformation master and put your company ahead of the game by embracing change and harnessing disruptive technologies like Artificial Intelligence, Quantum Technologies, IoT, Blockchain, and more.

Our professors, seasoned business professionals, will guide you along your journey, and will support you developing a digital transformation project for a company of your choice. You’re either a leader or a laggard: choose the former to stay young and stand out!

Academic content

60 ECTS

Block 1

Getting the digital foundations right

Module 1. Disrupting the Status Quo: Towards Digital Transformation

Module 2. Promoting Growth: Innovative strategies and methods

Key Takeaways

As a business manager, you are pivotal in guiding your company through digital transformation, offering a chance to innovate and disrupt traditional models. IA enhances operations and decision-making, going beyond mere efficiency. You will embrace agile methodologies and digital marketing to unlock new growth opportunities through machine learning and data analytics. This approach is not just about keeping up but being a pace-setter in the competitive digital marketplace.

Block 2

Deploying a holistic digital transformation strategy

Module 3. Navigating Change and Complexity: Cybersecurity and IT Governance for the Digital Age

Module 4. Streamlining Operations: Maximizing Efficiency and Effectiveness

Module 5. Customer Engagement: Digital Marketing and Sales

Module 6. Financial Management for Sustainable Growth:Fintech and FICO

Key Takeaways

As you navigate cybersecurity and IT governance, you'll safeguard your organisation while embracing AI to streamline operations and enhance business efficiency. AI also transforms customer interactions with personalised marketing and sales strategies. You'll delve into AI-driven financial strategies using fintech and advanced analytics to optimise financial performance. This journey prepares you to thrive through continuous innovation, equipping you with crucial tech insights and tools.

Block 3

Dive in the future

Module 7. Human Potential: Managing Resources and Building Strong Teams

Module 8. Emerging Trends and Future Impacts: Anticipating and Responding to Change

Key Takeaways

Lead confidently and creatively, driving your team toward sustainable succes. Develop strategic foresight to shape the future by maximising human capital and managing resources to build adaptable, high-performing teams. Use Artificial Intelligence (AI) to enhance team dynamics and decision-making. Immerse yourself in emerging trends such as AI, blockchain, and green technologies to stay ahead of market shifts. Also, gain a deep understanding of proactive responses to future challenges.

Block 4

Putting theory into practice

Module 9. Bringing It All Together: Final Master Project and Presentation

Wrap up your project, ensuring it meets all requirements and is ready for real-world implementation.

Key Takeaways

This final master project bridges theory and practice, allowing you to apply your knowledge from digital transformation to AI-enhanced operations in a real-world scenario. Craft a project that meets academic standards and is ready for business implementation. Use AI to analyse data, optimise solutions, and predict outcomes, ensuring both theoretical mastery and practical viability. This capstone experience challenges you to innovate, integrate, and execute precisely, preparing you to lead successful initiatives and transformative changes in your organisation.

MFT

Master’s Final Thesis

The FMT is a full Digital Transformation project you will develop throughout the programme, encouraging you to apply a holistic strategy to your businesses or any other enterprises you may be involved with.

Comprehensive AI Integration

Harness Artificial Intelligence in a rapidly evolving business landscape

We teach you how to apply Artificial Intelligence (AI) comprehensively across all aspects of your business. This programme is designed to transform your understanding of AI from a theoretical concept into a powerful business tool that you can leverage to enhance every facet of your organisation.

From operations and marketing to customer service and strategic planning, you'll learn how to integrate AI technologies to drive efficiency, innovation, and value creation. We cover how to use AI for data-driven decision-making, enabling you to predict market trends, personalise customer experiences, and streamline processes. Additionally, our curriculum delves into the ethical and managerial implications of deploying AI, ensuring you can lead not only with expertise but also with integrity.

By the end of the MBA, you will be proficient in selecting and implementing the right AI tools for various business scenarios, ready to transform both your day-to-day operations and long-term strategic goals.

Faculty board


Academic Director

Jordi Damià

Partner & CTO at SETESCA GROUP

Robin Weninger

Managing Director at Global Institute of Leadership and Technology (GILT)

Lilia Stoyanov

CEO at Transformify (TFY)

Christian Rangen

Board member at Viggo & Switch

Voyislav Stojanovic-Osinsky

Business Development Manager Health and Life at AXA Seguros

Herman Swanepoel

CIO at PG Bison

Gonzalo Cuatrecasas

Cyber Security Manager at Axel Johnson International

Juan Carlos Gutiérrez

Partner and CTO at Grupo SETESCA

Luigi Laporte

Managing Partner at Kastor


This MBA has been vital to consolidate my career. It's helped me understand how new business models get applied.
This is a traditional MBA with a digital edge. I saw a new variety of use cases that can actually create tangible value on a digital transformation roadmap
I applied everything that I learned in Zigurat into my own personal business project, and after the MBA I can sit at the table with digital experts and talk on the same level
While this programme covers technical subjects, it does so in a business context, and it offers a comprehensive breadth of subjects that are relevant for today's economy”.
This MBA gave me the tools to transform stakeholder management in my company.

The ZIGURAT methodology

Digital, transformative education, based on real people and real projects.

Active & Social Learning

Training based on participation and collaboration

Studying at ZIGURAT means expanding your professional network and having the unique opportunity to participate in selective working groups, decided on through the expertise of our professors: leaders in technological innovation and construction.

Lifelong Support

A holistic view of the professional profile

From the initial orientation to post-Master's advice, we guide you to have a critical and 360º vision of your future as an expert in the sector.

Online Experience

Interactive and flexible digital experiences

Through live sessions with industry leaders and high-quality materials on global case studies, our learning approach adapts well to the hybrid pace of today's professionals.

Learning Tools

In Collaboration with

Admission process

THE CANDIDATES WILL BE SELECTED FOR THEIR PROJECTION AND PROFESSIONAL EXCELLENCE.
1
Application for admission
Send us your application, your CV and a short presentation.
2
Personal interview
Our admissions team will arrange an interview with you.
3
Submission of documentation
Send us the necessary documentation to assess your application.
4
Admissions Committee
Our committee will evaluate your application.
5
Admission decision
If you meet the requirements, you will get your place.
6
Enrolment
Follow the enrolment steps indicated by the advisor.

Admission Request

If you wish to start the admission process, click here Admission Process.

ZIGURAT also offers financial aid plans, which 2,000 students have benefited from since we were founded. If you would like to find out more about these plans, you can do so by clicking on the link Institutional Grants.

Applications are open until the end of the available places and financial endowment of each program.

FAQ
What is Digital Transformation?

Digital Transformation is the process of using digital technologies to create new or different business processes, products, and services. It can be used to improve the efficiency of an organization, create new revenue streams, or reduce costs. It can also be used to transform how an organization interacts with its customers or employees. It is not a closed process: it is an open, ever-evolving, and dynamic one, which requires an adaptative mindset. Therefore, it is a key skill to thrive in the Digital Economy and to embrace change.

Why should I choose this Digital Transformation Master?

This digital transformation master, in comparison with other programmes, offers you a hands-on approach where you will be able to apply digital transformation strategies to existing corporate structures and processes. The majority of the programmes you will see elsewhere have a more abstract approach, covering topics such as digital marketing or fintech in a generalised way. Here you will apply a digital transformation straetgy in a company (present or future) of your choice, which is actually what the Final Master Project is all about!

Do I need a technical background to access this Digital Transformation Master?

No, you don't need a technical background to enroll. Whether you are a tech expert, an enthusiast, or just a beginner or early adopter of technology, this Master's will give you relevant strategies depending on your particular case and the business you are developing or want to develop. In other words, we'll give you the innovative tools you need depending on where you are and where you want to be.

Master's Degree in Lifelong Learning accredited by the Institut de Formació Contínua (IL3) of the Universitat de Barcelona, ranked as the best university in Spain by:
ZIGURAT Institute of Technology ZIGURAT Institute of Technology ZIGURAT Institute of Technology ZIGURAT Institute of Technology