Tania Morgan is Alumni and Ambassador of ZIGURAT’s MBA in Digital Transformation. After graduating, she has assisted the largest privately owned hospitality client in South Africa, where she is from, and their equity partner, to drive their growth strategy including a modern business intelligence system with dashboards to enhance commercial decisions.
She is also Founder of Tania Morgan & Co, an International Growth & Innovation Modern Management and Marketing Advisory focused on developing future-fit organisations and brands.
“My purpose is to make a difference one insight and person at a time. I'm committed to conscious commercial practices and focus on sustainability in all verticals I have operated in. I’d love to help you build a better today”, she declares.
In this interview she shares with us why she chose ZIGURAT, the highlights of the programme, and how his formative experience impacted her professional life. Plus, she shows us two real-world projects where she was able to implement the knowledge she acquired at ZIGURAT.
I liked the curriculum. I felt it was highly relevant and well rounded, from business models to accelerators and all in between. I enrolled during COVID, and it was a great way to keep me up to date with the digital trends that were very much being fast-tracked.
I wanted a reputable International Academic Institution and I felt University of Barcelona with ZIGURAT was a good option that was accessible to me in terms of fees as well. It was a good value proposition.
I liked the professors and the fact that they were international industry leaders of reputable blue-chip businesses and thought leaders with expertise in their respective fields. I was also drawn to the fact that the programme was very hands-on and geared towards taking strategy and theory into action.
The faculty board, the practical approach with lots of real-word projects, and the academic structure.
I loved the professors and developed a rapport with nearly all of them. They are smart, accessible and willing to share their knowledge. They made time to engage with students and to generate interesting debates and made space to assist everyone on a one-on-one approach.
My fellow students were also great and open to engage in collaborative teams.
This MBA has fundamentally changed the way I work. Now I view and engage with modern business ecosystems more strategically and with increased confidence. I look at the world through a different lens and this has had a positive impact on my consultancy and my personal business.
Project 1: Hospitality client for my consultancy, Tania Morgan & Co
Critical Success Factors
Project 2: MiQuann!, a feminine wellness technology business
I wanted to develop a project for the democratisation of sexual wellness in the early 2000’s, but did not have the risk profile to start a new business. Seventeen years later, I took the basic thinking and developed the idea into one that was focused on a platform which offered personalisation of self-care and wellness to women of +35.
I myself had some experiences which I felt could help other women to make personal wellness choices if they were better informed about certain feminine wellness topics.
Miquann! Is a feminine wellness technology business aimed at hormonal health. Its purpose is to empower women and to create a safe space for making personalised choices.
The added value:
MiQuann! believes in creating a world where women can be excited to grow in liberty, creativity and wisdom at every stage of their lives. Women become more beautiful as they mature: they gain wisdom and make peace with their body and soul. They can be more open and honest about their body, mind and spirit as they experience the changes in the process of ageing and the circle of life.
Miquann! creates a safe space for women to share collective experience, insight, and tools.It is a community and tech-based platform for curious women who care about lifelong sexual wellness and overall well being.
It offers clean self-care wellness products, useful contents, and an environment to have honest conversations.
The brand is all about curiosity, wisdom, honesty, wit, and freedom. It celebrates women’s bright minds and beautiful bodies.
Some product lines:
I was able to understand how to develop digital business models and ecosystems and also how to develop digital products and services. Also, I was able to develop modern marketing and sales strategies as well as modern supply chain solutions.
Plan ahead! Think about your final master thesis upfront as each module and assignment can build to the final thesis idea which you can then refine at the end.
I would also recommend creating a student whatsapp group and possibly some connections outside of the course curriculum.
Oh wow! There are a few. The one that stood out for me was the day we presented our elevator pitch to professor Jordi Damià and he welcomed us with a bowl full of tangerines…since my start-up is called MIquann!, which is a word play on the Japanese mandarin “Mikan”.