Digital Business For Executives


1 Month
October 15th, 2017
Global Networking
7 Modules
3 days Summit in Barcelona
40 Hours

This program is provided by leaders, experienced executives and will drive you into Digital Transformation excellence.
Real-case studies based on multiple levels of experience will guarantee you being more competitive and taking only right decisions in the future. Study online in the most convenient time for you and join us during the 3 days Summit in Barcelona. Take an advantage of networking sessions.

  • M1 – Digital transformation concept and examples
  • M2 – Is your company digital enough?
  • M3 – Change management and organization’s adaptation
  • M4 – Impact on internal processes of organizations
  • M5 – Impact on how to reach the customer/user
  • M6 – Big Data, IoT, Smart Cities, the fifth dimension
  • M7 – Transform digitally without damage










Lead the change

We are at the forefront of a huge revolution. It's time for you to get the tools and knowledge and pioneer this movement.

Boost your competitiveness

Is your company digital enough? Evolve your business, transforming its value chain successfully.

Contribute to a better society

Know what customers are looking for, and give them the products and services that really matter.

Increase your benefits

Learn the key decision-making skills to implement the best changes in your company's processes and improve productivity.

This Digital Transformation Global Master has been designed to provide the necessary knowledge to all those leaders and owners that want to improve their organizational skills and boost their competitiveness, as well as to advance their capabilities to make decisions which will help their management organization to reach a higher level of productivity and improve market orientation.

After this course, the participant will be able to understand the best tools to improve their business strategies and process, as well as the most important digital, collaborative and utility tools.

We will enter into different market sectors, and for each of them, we will learn the main changes that need to be made in each process, human resources practices and technology tools, and how to transform them from a “traditional” way of working to a more advanced one.

In collaboration

Start date:

October 15th, 2017


40 Hours + Barcelona International Summit



International Summit in Barcelona

This is the best opportunity to come together with other participants from all over the world, to meet some of the program's professors and to discover the best projects that are being developed in a digital transformation environment.

  • Spend 3 days of networking, attending masterclasses and examining real case studies.
  • Learn from key experts in digital transformation.
  • Experience Barcelona’s gastronomy, culture and history.

If you are a business leader today 

you need to find a digital mindset.

The Executive Knowledge on Digital Transformation for Leaders and Owners Program provides key decision-making skills to effectively adapt your company to the new paradigm led by technology.

Our lecturers contribute a comprehensive global vision of digital transformation and share their extensive knowledge in this executive level program for top position business management.

Content Program

1. Digital transformation concept and examples
2. Is your company digital enough?
3. Change management and organization’s adaptation
4. Impact on internal processes of organizations
5. Impact on how to reach the customer / user
6. Big Data, IoT, Smart Cities, the fifth dimension
7. Transform digitally without damage.

International Summit

3 days in Barcelona

Digital transformation 

is about people first 

and technology second.

Most businesses today have a coherent digital strategy that sets out how the corporation will create customer value as a digital business. But, is this everything that is necessary to achieve success?

It’s also about the people. They are the most important resource in a company.

The path to Digital Transformation relies as much on a cultural change as a technology choice. Find the best people, put them in the locations that are more comfortable for them and make your people successful by utilizing the right tools.

Meet Our Team

This is about people sharing knowledge.

Jordi Damià

Master Programs Director

Member of the Board of Directors in important companies from different sectors since 1995.:
• General Manager of Noria Logística Group
• Director General of the University of Barcelona.
• Director of strategy, processes and CIO in Panrico.
• Oaktree Capital Partner Strategic Plan Director
• Director of global IT architecture for Winterthur.
• Member of the AXA Technology Architecture Council.
Director of computer science and organization:
• CIO in Panrico.
• CIO Corporate Income
• CME Emea AXA
• Director of IT Architecture worldwide .Winterthur and AXA.
• CIO Winterthur Systems Plan
• IT Winterthur International Director
• Director of organization and systems in Fira de Barcelona,
• Director of development at Pepsico.
• Operations Manager at Pepsico.
Member of the advisory council of NEXICA, IDG and PSS and has been adviser in the science park of Barcelona and in the foundation Bosch and Gimpera of technology transfer.
Since 2007 founder and director of Setesca, a consulting firm specializing in projects and services to improve information systems.
He is professor of company strategy in several universities:
• Coordinator in strategy programs at Corporate UOC.
• Professor of Business Strategy at EAE
• Professor of Business Strategy at the EADA MBA Business School
• Professor of Operations Management at the Universitat Pompeu Fabra MBA.
• Professor of Business Strategy in the MBA program of the Polytechnic University of Catalonia
• Professor of Business Strategy at the University of Barcelona
• Professor of Economics and Finance at the University of Distance Education - CEURA.
• Professor of IT strategy at the Polytechnic University of Catalonia.
• Professor of Strategy for Higher Education for the Generalitat de Catalunya
• Professor of Technological Strategy at the Council of Insurance Companies.
Awards and Honours:
• CIO 2013 address to innovation in industrial companies.
• World IT 2013 Leader Candidate by Computerworld

David Claramunt

Head of People & Communication at

David Claramunt is Head of People & Communication at, the IT Company of the Sabadell Group. Computer Engineer and BA in Business Administration. More than 25 years of experience in IT&Ops arena mostly in Banking & Insurance sector in several countries and in companies such us Banc Sabadell, Zurich, Deutsche Bank and Caixabank. David is focused on how people and society must adapt themselves to the 4th Industrial Revolution being more humans than ever.

Martin Piqueras

Business director and technology leader at Suez International Spain

With 30 years of experience in the IT sector, Martin has been working for major Industrial, financial and utilities companies, leading IT transformation, business digitization and IT Governance, risk and compliance.

Oscar Sala

VP Product Strategy at Strands and Co-Chair Open Banking Working Group at Mobey Forum

Oscar currently serves as VP Product Strategy in Strands, one of the most popular Fintech partner for Banks worldwide.
Strands serves hundreds of banks worldwide providing Personal Finance management solutions, enabling banks to provide more customer centric services based on customer needs, promoting a new digital banking paradigm.

Guy Reid

Director of Digital Transformation & Partners EMEA

Guy has 20 years’ experience in IT business environments related to innovation, digital business transformation, process optimisation, information management, productivity, collaboration and security in the cloud.

Xavier Capellades

Director, Global Head of Customer and Market Insights at ROCHE

Senior digital business executive with wide experience in innovation, digital transformation and launching new products and business lines in big corporations and startups.

Specialist in identifying new business opportunities, innovation, marketing and product management, strategic alliances and leading high performing teams as well as about entrepreneurship, venture capital and business angels

Member of the Advisory Board at mVenturesBCN (Mobile World Capital), Board Member at BCNTech City, mentor at StartupBootCamp Internet of Things & Data and Innovation & Intellectual Property Professor at UOC

Inma Peñaranda

Leader Coach - Networker & Awakener Digital

Inspire leaders, get the best version of the Leading Team of organizations. To be a leader is to be an example. Transformation of culture and vision for digital transformation. In data: + 6.000h of coaching with senior managers. Facilitator High Performance Teams with more than 50 Committees C-suites / Equipment; + 400H in training storytelling management; + 460H internet business strategy;
I collaborate with Nestlé, Banc Sabadell, Bayer, Nestlé Health Science, Booking, Affinity, Simón, EDP, etc.
Digital Activist (version 5.7.)
One of my current projects is Link InTalent where I work to have the best conversion from white label to professional brand manager; I do it by optimizing its digital profile, helping to manage its contents and networking in Linkedin.

Jose Lopez de Leaniz


Creative and multi functional executive. Proven track record in successfully managing various business units and departments within multinational companies. Experienced in identifying and developing new income generating streams for numerous different markets.
Excellent interpersonal skills with an ability to lead a wide range of people.

Specialties: Business Innovation, Management, Strategy, Financial Modeling

Jordi Damià

Master Program Director

Senior Telecommunications Engineer from the Universitat Politècnica de Catalunya.

Expert manager in business transformation, Consultant in the implementation of business improvements and improvement of information systems and professor of several universities.



• CIO 2013 address to innovation in industrial companies.
• World IT 2013 Leader Candidate by Computerworld

Strategic business plans and defined system plans:

Fira de Barcelona, Winterthur, Axa, Corporación Renta, Planeta Group, CTC Group, University System of Catalonia, Grupo Gallina Blanca,
Grupo Panrico, Toyota Group, Corporate Investment Group, National Insurance, Cahispa Seguros, Willis Seguros, Grupo Tradisa, Grupo Novelec.

“The model of the world needs to be changed”

Anders Indset, Business Philosopher

Anders Indset is a Norwegian-born Business Philosopher known for his unconventional thoughts, provoking theses and rockstar attitude. He is a much sought-after international keynote speaker on leadership, change, technology, branding, and creativity.

As a leader in the digital revolution, Anders participated in the well-known International Conference DES Madrid. He made a speech about how the world is changing towards new technologies and how companies will cope with the new challenges of the digital environment.

 Download the brochure