Automotive Management Innovation Program

5 months | 10 Modules | 100% Online
8.300 €

Contact the Admissions Department
0034-675-082-202

In collaboration with:

Collaboration companies: IBM, Sabis, elogia, setesca, GTEC

Overview

Focusing on innovation within the automotive industry, we offer companies and professionals the Automotive Management Innovation Program. The Program emphasizes on industry related innovative capabilities for a business of your choice via practical and theoretical case studies, as well as the development of operational skills to improve the overall performance of an organization. You will be guided by influencers who are leaders in digital transformation. They will share experiences and show you how to analyse,  consider and  apply new methodologies. Providing solutions and helping you to have a different approach going forward.

Conduct innovative changes in your industry. Begin now, change the path of your professional development!

Professionals

Typical participants of this program, are professionals working or pursuing a career within the automotive industry.

Professionals

Typical participants of this program, are professionals working or pursuing a career within the automotive industry.

Businesses

Businesses that are keen to explore other models by adapting new methodologies.

Consultants

Consultants, looking to further develop the value of their guidance by understanding different methodologies, which can be applied according to their client’s projects and needs.

Academic Content

M1. Today’s Competitiveness Models

Jordi Damià
  • Basic strategies options of gaining a competitive advantage: Cost leadership, differentiation and focus (Porter).
  • New business models based on digital solutions: Traditional, Digital, Collaborative and Usage Business Models.
  • New levels of competitiveness applying advanced digital strategies: Bowman Strategy Clock, Unique Selling Propositions (USP Analytics) and Core Competence Analysis.
  • Processes and investments needed to be more competitive in a digital and business ecosystem.

M2. Basic people skills and competencies

David Claramunt
  • New roles, advanced management skills, fast decision making profiles.
  • Techniques to preserve know-how whilst maintaining elastic and adaptive labor approach.
  • Flexibility and temporality of the labor market will require best people adaptable skills, what will bring high value into the organization.
  • Social media and Internet impact on employees and headhunters and recruiters.

M3. Management and innovation models

Robin Weninger
  • New paradigms that have to lead to new business models and new forms of managing organizations. Business opportunities through new management methods.
  • Business process improvements for competitiveness and main tools to create sustainable competitive advantage.
  • Innovation management in production, distribution and management of both people and knowledge, as a key to generate new ideas and techniques for new products.

M4. Digital Business enablers

Oscar Sala
  • The promise of innovation: Reduce costs, avoid risks, create new business models.
  • Industrial revolution focused on automation, introducing systems, supervisory control, data acquisition systems (SCADA), enterprise resource planning (ERP), manufacturing execution systems (MES).

M5. Purchasing

Erik van haaren
  • How can digital procurement enables the purchasing process to reach the level of effectiveness required in the digitalization maturity scale and automation.
  • Collaborative environments: How to increase and share better information both internally and externally.

M6. Logistics

Erik van haaren
  • Adaptation of the logistic sector in the new Digital Age: IoT, digital signatures, barcode, RFID, electronic chips, radio frequency, GPS, digital scanning and others.
  • Effects of the new client’s habits in the logistic processes.
  • Movement and delivery of goods just in time to fulfill the needs of industry and consumers alike.

M7. Production

Roberto Barriga
  • Reduction of Resource Processes
  • Smart Energy, RealTime yield optimization
  • Reduction of Asset Utilization – Routine Machine. Flexibility, Predictive and Augmented Reality for MRO
  • Increase Labor Productivity – Human-Robot collaboration, Remote monitoring, Digital performance management, Automation of knowledge work
  • Decrease of inventories
  • 3D Printing real-time supply chain, Batch size
  • Reduce cost for quality – Statistical and advanced process control, digital quality management
  • Increased supply/Demand matching
  • Data driven demand prediction and design to value
  • Reduce time to market – Customer Co-creation, concurrent engineering, rapid simulation
  • Reduction service/Aftersales – Predictive/Remote maintenance, Self service

M8. Distribution

Voyislav Stojanovic
  • The integrated vision of the distribution value chain.
  • Application of new technologies, practices and more advanced business models for pursuing efficiency and win-win.

M9. Impact of electrification and sustainable consumption

Christian Rangen
  • Impact of the new grid-edge technologies and electricity sector in the digital transformation endeavors
  • Grid-edge technologies: Electrification, Decentralization and Digitalization.
  • Decentralization driven by technological innovation: Cost decrease in solar, energy efficient products and energy storage technologies.
  • New opportunities to take advantage of the new sources of energy.

M10. Industry 4.0

Valerio Andresandroni
  • Industry 4.0 in your organization.
  • Cyber Physical Systems (CPS).
  • Capacity of cooperation between humans and physical systems in real time.
  • Software algorithms that decentralized decisions based on sensorization (IoT), predictive analysis (Big Data), Artificial Intelligence.

CANVAS LMS

The nº1 online platform worldwide, the one that makes learning easier.

  • Modern tools and resources that empower and simplify the learning experience
  • Open, easy-to-use, cloud-native learning management system and Amazon web service hosted
  • Secure like no other LMS and low-risk because native cloud means no versions, no upgrades, no downloads and no migrations
  • Campus Canvas LMS platform layout

    Faculty Board

    Digital Business Master's Professor Xavier Capellades

    Xavier Capellades

    Director, Global Head of Customer and Market Insights at ROCHE

    Senior digital business executive with wide experience in innovation, digital transformation and launching new products and business lines in big corporations and startups.

    Specialist in identifying new business opportunities, innovation, marketing and product management, strategic alliances and leading high performing teams as well as about entrepreneurship, venture capital and business angels

    Member of the Advisory Board at mVenturesBCN (Mobile World Capital), Board Member at BCNTech City, mentor at StartupBootCamp Internet of Things & Data and Innovation & Intellectual Property Professor at UOC

    Xavier Capellades

    Director, Global Head of Ideation and Digital Innovation at ROCHE

    See full profile of professor David Claramunt

    David Claramunt

    Head of People & Communication at sabis.tech

    David Claramunt is Head of People & Communication at sabis.tech, the IT Company of the Sabadell Group. Computer Engineer and BA in Business Administration. More than 25 years of experience in IT&Ops arena mostly in Banking & Insurance sector in several countries and in companies such us Banc Sabadell, Zurich, Deutsche Bank and Caixabank. David is focused on how people and society must adapt themselves to the 4th Industrial Revolution being more humans than ever.

    David Claramunt

    Head of People & Communications at Sabis.tech Banc Sabadell

    Jordi Damià

    Jordi is an expertise director in business transformation and consultant in implementations of business improvements and information systems. He is Senior Telecommunications Engineer from the Universitat Politècnica de Catalunya.
    His professional career covers the direction of the informatic department at important companies with job titles as CIO at Panrico, Renta Corporación, AXA and Winterthur, Director of Organization and Systems at Fira de Barcelona or Operations and Development Director at Pepsico.

    He is member of the advisory board of NEXICA, IDG and PSS, he has also been advisor at the scientific park of Barcelona, Bosch foundation and Gimpera of technological transference. Jordi is also former General Director of Universitat de Barcelona.

    Since 2007, he is combining his professional labour as Founder and Director of Setesca, IT Consulting and Headhunting firm together with being Professor of Business Strategy in universities as EAE, EADA, Universitat Pompeu Fabra, UPC, UB and Zigurat.

    Jordi Damià

    International Business Strategy Specialist
    CEO at SETESCA

    Robin Weninger

    Co-Founder & Managing Director of shapingwork | Director Education at GTEC | Global Shaper and European Digital Leader at World Economic Forum

    Robin Weninger is Co-Founder & Managing Director of Sa. | shapingwork academy, the first executive academy based on practical philosophy, offering a radical new approach to corporate education by pairing the ``best-of-breed`` practices from leadership, management and execution with philosophy. In addition, he is the Director of Education at the German Tech Entrepreneurship Center (GTEC), Professor at Zigurat Innovation and Technology Business School in Barcelona, Lecturer at the Frankfurt School of Finance & Management and the International School of Management as well as Coach in the Digital Product School in Munich.

    He focuses on leading and guiding organizations through their challenges by forming internal vanguards of change. He does this by seeking new questions and plausible explanations through the development of new educational models to shape leaders to become “curators of compassion” and ``leaders of change”. Robin works closely together with universities, thought leaders and management thinkers to develop state-of-the-art management practices, frameworks and best practices for action-orientated management. He designs individual coaching and training programs, helps organizations create goal-setting frameworks and get into a strategic flow. He also deals with behavioral design and complex systems theory to better utilize networks to create fluid organizations through dialogue, collaboration and co-creation.

    The World Economic Forum nominated Robin as a Global Shaper in 2015 and as a Digital Leader in 2017. Also, he is a trusted Advisory Board member to multiple EU funded projects under the H2020 framework. Robin is always keen and happy to support initiatives that change the world for the better and leave sustainable footprints for the future of education and work.

    His credo is ``Sharing is not just caring, sharing is empowerment``

    Robin Weninger

    Co-Founder & Managing Director of shapingwork | Director Education at GTEC | Global Shaper and European Digital Leader at World Economic Forum

    See full profile of professor Oscar Sala

    Oscar Sala

    VP Product Strategy at Strands and Co-Chair Open Banking Working Group at Mobey Forum
    Currently serves as VP Product Strategy in Strands, one of the most popular Fintech partner for Banks worldwide.
    Strands serves hundreds of banks worldwide providing Personal Finance management solutions, enabling banks to provide more customer centric services based on customer needs, promoting a new digital banking paradigm.

    He is involved in many international associations such as MobeyForum, discussing new digital banking models, mobile financial services and mobile payments. He is currently Co-Chair of Open Banking Working Group, with a clear focus on the opportunities behind PSD2 and OFX regulations to promote a new, customer-centric online banking paradigm.

    He has large experience in digitising traditional sectors, such as Banking, Ticketing and Retail, developing its electronic channels strategy to boost online sales and establishing new touchpoints with customers.

    In the past served to Caixabank innovation group, analysing Fintech applications to disrupt Digital Banking services. Caixabank was prized as the most innovative Bank on years 2013 and 2016.

    Oscar holds a Masters in Business Administration (MBA) from ESADE Business School, Spain as well as a Superior Degree in Computer Sciences from the University Polytechnic Catalonia, Barcelona, Spain.His professional career covers the direction of the informatic department at important companies with job titles as CIO at Panrico, Renta Corporación, AXA and Winterthur, Director of Organization and Systems at Fira de Barcelona or Operations and Development Director at Pepsico.
    He is member of the advisory board of NEXICA, IDG and PSS, he has also been advisor at the scientific park of Barcelona, Bosch foundation and Gimpera of technological transference. Jordi is also former General Director of Universitat de Barcelona.

    Since 2007, he is combining his professional labour as Founder and Director of Setesca, IT Consulting and Headhunting firm together with being Professor of Business Strategy in universities as EAE, EADA, Universitat Pompeu Fabra, UPC, UB and Zigurat.

    Oscar Sala

    VP Product Strategy at Strands
    Member Board of Directors at Mobey Forum

    Digital Business Master's Professor Erik Van Haaren

    Erik Van Haaren

    CEO / Senior Advisor at Quality Transformation
    30 years of consulting experience in helping companies to generate business benefits out of the right use of technology. His experience includes several technology revolutions and supporting over 50 companies, from top class fortunate 500 through upper mid-market in Europe, Americas and APAC. After 25 years in leadership positions in large consulting companies, he recently started Quality Transformation, a small advisory firm supporting the transformation leaders at his clients to be successful from setting the digital agenda through generating value out of all types of technology enables business transformations.

    Erik Van Haaren

    CEO and Senior Advisor at Quality Transformation

    See full profile of professor Voyislav Stoyanovic

    Voyislav Stojanović-Osinsky

    Responsible for Sales Development for Health and Investment Products at AXA Spain

    Voyislav studied Advertising & Marketing and has an MBA specialized in media Management at Universitat Autònoma de Barcelona, Spain. His final MBA project went real as an online radio dedicated to indie music scene: www.scannerfm.com. He speaks Spanish, English, Italian and has basic knowledge of Serbian, Portuguese, Catalan and Hebrew.

    Voyislav started his career on radio in 1993 where he contributed to the digital transformation of Union Radio, the largest radio Broadcasting network in Venezuela. His last position was Director of contents & programming at La Mega 107FM, during this time he worked also as On Air DJ and voice-over announcer.

    In 2002, he made a work experience internship at BBC World Service in London, UK, where he worked as producer journalist. In 2003, he started his commercial career as Sales Manager at Radio Barcelona, one of the most famous radio station in Spain that belongs to Cadena SER Network. During his experience in Radio Barcelona, he contributed to developing sales for music specialized radio formats such as 40 Principales and Maxima FM.

    Since 2006 he developed his sales management skills at Axa Insurance in different positions across Spain, in 2015 he worked as Distribution Transformation Manager in Paris, France. During this time he managed several projects for AXA group on Lead Management and Distribution transformation.Currently, Voyislav is responsible for sales development for health and Investment products at AXA Spain.

    Voyislav is an aviation enthusiast, a big fan of music and literature.

    Voyislav Stojanović-Osinsky

    Responsible for Sales Development for Health and Investment Products at AXA Spain

    See full profile of Professor Christian Rangen

    Christian Rangen

    STRATEGY & INNOVATION ADVISOR, ANGEL INVESTOR, KEYNOTE SPEAKER & BUSINESS SCHOOL FACULTY
    Christian Rangen is a strategy & innovation advisor to management teams and companies around the world. He helps companies on how to face disruption, design new business models and succeed at strategic transformation. He is also business school faculty and teach a series of executive programs on corporate innovation, digital disruption and digital business model transformation.

    Mr. Rangen is an active angel investor, with 25+ early stage investments.
    Recently, Mr. Rangen has worked extensively on “Accelerating National Transformation”, building new accelerator programs, piloting new ways of building startups around “the industries of the future”.

    Mr. Rangen is the lead designer behind Three Levels of Business Models, Strategic Innovation Canvas, Innovation Pyramid; all part of Strategy Tools – the free toolkit for the modern strategist – available at www.strategytools.io

    He is a keynote speaker at global innovation events, including Front End of Innovation, PWC Academy, Innovation Roundtable and World Innovation Convention. His recent work includes Romania, Middle East, Nordics and Asia.

    Christian Rangen

    CEO & Co-Founder of Engage // Innovate
    Strategy Transformation Advisor & Angel Investor

    Digital Business Master's Professor Valerio Alessandroni

    Valerio Alessandroni

    Guest Professor @ Tallinn Technical University, Technical Director @ EFCC, Owner ``Industry 4.0 in Europe``, Tech Writer
    After graduating in Electric Engineering in Milano, Italy, he worked as a designer of industrial equipment, before starting an international training and consulting activity in Industrial Automation. Some of the covered subjects are digital electronics, Industry 4.0, the Internet of Things, fieldbus and network technologies, Profibus and Profinet, etc. During the years he has also been Technical Director of b2b publications like Ingegneria Elettronica, Automazione Oggi, Fieldbus & Networks and Controllo e Misura.
    More recently, he became a certified Profibus and Profinet Engineer and in 2015 he established EFCC - Estonian Fieldbus Competency Centre.
    Valerio also has a long experience as speaker or chairman in conferences on subjects like m2m communications, Building Automation, green energy, the calibration of electronic instruments, etc.
    Actually he is a Guest Professor at Tallinn Technical University. His current course covers the new technologies in electronics, automation and communications and the trends in relevant markets.
    VA also wrote many technical articles and several books like Industrial Automation - Volume I: Basics of Automation, Robotics: basics and applications, Numeric controls: programming and applications, Programmable controllers, The Grafcet, Digital electronics and microprocessors, Technologies and applications of microcomputer systems. He is also the owner of the Linkedin group ``Industry 4.0 in Europe``.

    Valerio Alessandroni

    Guest Professor at Tallinn Technical University
    Senior Consultant at EFCC

    See full profile of professor Roberto Barriga

    Roberto Barriga

    Roberto is a passionate about techonology with more than 15 years of experience in multinationals in different sectors such as fast moving consumer goods, or pharma. He has been responsible of different IT management positions.
    He is a Computer Engineer from UPV (Universidad Politecnica Valencia), awarded with a one-year stay scholarship at IDAHO STATE UNIVERSITY (USA). In 2005 obtained an MBA from ESADE in Barcelona.

    He started his professional career in Exact (Valencia), and later he moved to Sweden where he worked for Nokia Home Communications for one year in the European project myTV (interactive digital television). In 2001, he moved to Barcelona where he worked in the fast moving consumer goods sector for a Joint Venture of Procter & Gamble (Arbora & Ausonia) for 13 years, being responisble of different IT management positions (Marketing, Finance, Human Resources, Commercial, Logistics or Supply Chain).

    Since 2013, he works at the pharmaceutical Almirall, where he is currently the IT Business Partner and Service Delivery Manager for Industrial Operations area.

    Roberto Barriga

    Business Partner & Services Delivery MGR at Almirall

    Professional Development

    Talented participants with different profiles have benefited from our program by developing new skills, from which they were able to apply to real life projects and have successfully achieved innovative ventures.

    25
    CIOs
    10
    CEOs
    22
    CDOs
    165
    Executives

    Zigurat's Network Ecosystem

    We aim to provide further support in relation to future career development. We are proud of the achievement of our participants, which includes collaborations, new jobs, and the creation of new ventures.

    Additionally, a range of professional development opportunities for alumni will be provided by both Zigurat and our partners. Once you complete a program, you will become part of our network, maintaining benefits as having access to some of our content like ebooks, master classes and attending future events. Also being part of an ongoing ecosystem of professors, current and future participants.

    Digital Busineess School participants detailed by regions and industries in the map

    Apply for admission